David Rolf

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David Rolf (born 1969) is an American labor union leader who currently serves as president of the Seattle-based Local 775 of the Service Employees International Union (SEIU), which represents health care workers, and as international vice president of SEIU. He is the author of The Fight for Fifteen: The Right Wage for a Working America (New Press, 2016) about the movement by low-wage workers to earn a higher minimum wage. Rolf was a founder of the Fair Work Center in Seattle, Working Washington, The Workers Lab in Oakland, and the SEIU 775 Benefits Group.

Rolf grew up in Cincinnati and was influenced by members of his family, including his mother, who worked as a unionized teacher, and his grandfathers. His maternal grandfather was a General Motors employee and United Automobile Workers (UAW) member who participated in labor demonstrations, and his paternal grandfather was a Procter & Gamble employee who put himself through law school and eventually became a lawyer and politician. During his time at Bard College in New York, Rolf interned at a local chapter of SEIU. He later accepted an entry-level position as an organizer for the Atlanta chapter. In 1998, he worked opposite the Los Angeles County Board of Supervisors to organize home care workers. The negotiations resulted in the Board establishing a public authority that cleared the way for 74,000 workers to join SEIU Local 434-B, becoming the largest union drive since Ford River Rouge Complex autoworkers joined UAW 70 years earlier.

Rolf has been credited for helping to pass the November 2013 ballot measure in SeaTac, Washington known as Proposition 1, which set a $15-per-hour minimum wage for airport and hotel workers. He has also been credited for helping to lead the campaign for a $15-per-hour minimum wage. Following Ed Murray's successful bid for Mayor of Seattle, Rolf served as co-chair of the mayor's Income Inequality Advisory Committee. Rolf's minimum wage work earned him recognition from the White House as a "Champion of Change".

Rolf advocates for innovation within the labor union movement, including calling for labor to use its existing resources to reinvent itself by developing organizations that "have economic power to improve lives," that can "scale" to ultimately help millions of workers and that are financially sustainable so they can survive without relying on foundation grants. Rolf has also recently supported new responses to the rise of contingent and on-demand work, including portable benefits and a basic income. A Fast Company article in September 2017 said that Rolf is "widely seen as one of the most far-thinking leaders in labor."

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Early life and education

Rolf was born in 1969 and grew up in Cincinnati. His father, a lawyer, and mother, a unionized teacher with a blue-collar background, held liberal values and taught him to abide by the Golden Rule. His father had pledged to a mostly black fraternity in the early 1960s in support of the civil rights movement, and his mother took him to "U.S. Out of Central America" meetings at her Unitarian church. They also instilled the belief "that everyone is equal and you can be anything you want to be", which Rolf now considers "either the most naive or dishonest thing you can tell a child". He had a comfortable upbringing, once recalling, "We had a brick ranch home and a sandbox in the backyard. We had a station wagon. For vacation, throw the kids in the back seat, stay in the Best Western on the way to Disneyland. It was a sitcom, stereotype life."

He was also influenced by other family members. Rolf's maternal grandfather, described as "hardscrabble", worked at a General Motors plant and was a member of United Automobile Workers (UAW) who picketed on several occasions. He observed the evolution of his paternal grandfather's career, who worked a third-shift job at a Procter & Gamble soap factory in order to pay for law school, eventually becoming a lawyer and local politician. During his formative years, Rolf witnessed inequality and limited economic mobility, and "learned to be angry at injustice".

Rolf attended Bard College in New York, where his political and social ideologies were further developed. He discovered that he "really [agreed]" with the content he would read in The Nation, a left-leaning publication that had been introduced to him by a college girlfriend. Rolf said of his interest in the issues that emerged during his time at college, including AIDS, apartheid and others during the presidency of Ronald Reagan: "About every campus cause you could be involved in during the late '80s and early '90s... I was in."

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Career

Early work

While attending college, Rolf interned at a local chapter of Service Employees International Union (SEIU), a labor union focused on organizing workers in three sectors: health care, including hospital, home care and nursing home workers; local and state government employees; and property services, including janitors, security officers and food service workers. Rolf helped an SEIU local to organize campus janitors at Bard. After college, he began doing union organizing in Georgia, accepting an entry-level position as an organizer for the Atlanta chapter of SEIU. Though he was initially uncertain about what he wanted to do career-wise, Rolf enjoyed working as an organizer and quickly gained the attention of SEIU leaders.

Los Angeles

Beginning in 1995 in his role as "deputy general manager" for Local 434-B, Rolf partnered with the Los Angeles County Board of Supervisors in an attempt to organize home care workers. He led the home care campaign for the last four years of the 12-year effort, emphasizing direct outreach to educate home care workers on issues important to working people, mobilize them to vote, and encourage them to walk precincts talking with other voters. Rolf's strategy at Local 434-B through 1998 was to 1) win the ability to deduct membership dues despite not yet being formally recognized as a union, 2) provide services for members and home care consumers, and 3) to galvanize direct action on issues important to home care workers.

To implement these strategies, Rolf led the union's organizing staff into communities they hadn't worked in before, and hired organizers that reflected those areas demographically. A neighborhood-based group meeting structure was developed for home care workers to share stories, identify common challenges, and activate around the need for collective action. Rolf noted that through these meetings, home care workers "found out for the first time that they weren't alone." The local also worked closely with other groups, such as the disability community, around shared interests in a form of coalition-based social unionism. He raised the new local's credibility by taking a lead role on Proposition 210, a 1996 California State initiative that raised the minimum wage to $5.75 per hour beginning March 1, 1998. The local collected more signatures than any other group.

Under Rolf's leadership, the L.A. local became "an exemplar of the new American labour movement approach to politics, which aims to be worker- and issue-centered rather than candidate- and party-centered." Rolf argued that these tactics allowed the local to hold candidates accountable to workers' interests more effectively than the standard route of donating to political candidates.

Rolf did not shy away from involving the local in politics, however. Under his leadership, SEIU became a political force in Los Angeles, providing key assistance in significant California Assembly campaigns, including Carl Washington, whose boss Supervisor Yvonne Burke would later prove to be one of the keys to SEIU's L.A. home care organizing victory. Rolf also led the local to support the Assembly campaign of Gil Cedillo, which helped link the local to future Los Angeles mayor Antonio Villaraigosa, Cedillo's childhood friend.

In 1999, Rolf guided the home care campaign to success, as the L.A. Board of Supervisors established a public authority for home care workers who were paid by the state. In short order, 74,000 Los Angeles County home-care workers joined the public authority, making the L.A. home care victory the largest union drive since autoworkers at Michigan's Ford River Rouge Complex joined the United Auto Workers 70 years earlier. In an article published by The New York Times, Rolf said: "This campaign represents a new direction for the labor movement. It is a campaign where we reached out to low-income, women workers, workers of color and immigrant workers. If you look at the demographic changes in Southern California, the labor movement has to figure out how to bring these workers in because they are the backbone of the new, low-wage service-sector economy." The Chicago Tribune also published a quote by Rolf in their "Quote of the Day" column. Referring to the vote to unionize county workers, he said it was "Simply one for the history books".

SEIU 775

Rolf later served in a number of other high-level roles at SEIU, including Pacific Northwest director of SEIU and president of SEIU Local 6, which represents workers in King, Pierce, Snohomish, and Spokane counties. Since 2002, he has served as the founding president of the Seattle-based Local 775 of SEIU, a union of 43,000 members. Established in 2001, the chapter has become one of the largest political voices and the most powerful union in Washington. Before SEIU's formation, home-care workers earned "barely more" than minimum wage and were not able to unionize. After lawmakers denied workers collective bargaining rights, SEIU invested $1 million on Initiative 775, which was approved by 63% of the voters in 2001. Established in 2002, the chapter has become one of the largest political voices and the most powerful union in Washington.

In 2004, SEIU was successful in securing a contract between Washington State and 26,000 health care workers. The House and Senate approved the contract unanimously, which raised wages from $7.18 to $8.93 and also included health insurance benefits and workers' compensation for the first time. This marked the first in a series of contract wins for Local 775 and added benefits for workers in the region.

SEIU disaffiliated with the AFL-CIO in 2005. Referring to the need for unions to evolve in order to remain relevant, and echoing the opinion of then SEIU president Andy Stern, Rolf told The Seattle Times: "If you're told that a company had the same product line and corporate structure in 2005 as it had in 1955, you could probably conclude that the company is failing."

Throughout the early years of SEIU 775 and into the 2006 state elections, Rolf gained attention for threatening to take on established Democrats and endorsing Republicans, at one point saying: "For too long the labor movement has been considered the lap dog of one party rather than the watchdog for both parties. The time has passed where we can allow one party to write us off and the other to take us for granted." Furthermore, he told The Seattle Times in 2006: "Our members do not care about Democrat vs. Republican. It's not the union's role to be a subsidiary of either the Democratic Party or the Republican Party."

In 2008, SEIU 775 sued Governor Chris Gregoire over her budget, claiming it failed to fund wage increases for state home-care workers. An arbitrator had ordered a 47-cents-per-hour wage increase over two years, following failed contract negotiations. The Washington Federation of State Employees had also sued Gregoire, alleging breach of contract for workers. The union clashed with Gregoire again in 2010 when she canceled several collective bargaining agreements and requested that state workers return to negotiations. Rolf claimed that health workers in the state would lose $100 million in overtime and benefits that had been ordered by an arbitrator.

Washington State voters approved I-1029 in 2008, which required additional training and certification requirements for home care workers. At that time, Rolf became the founder and chair of the SEIU Healthcare Training Partnership, a 501(c)(3) school that offers education programs leading to Certified Home Care Aide credentials as well as more advanced apprenticeship programs. The school, which enrolls 40,000 students annually, is the first and largest institution for developing long-term home care workers in the United States.^[44] The school was created and sponsored by a labor-management partnership with input from healthcare purchasers and systems, home care providers, SEIU, and the State of Washington.

In 2011, Rolf was a guest columnist for The Seattle Times, writing a piece about Washington Initiative 1029 called "Don't delay implementation of I-1029's home-care worker training requirements". In 2014, the Training Partnership's program was recognized by President Barack Obama and Vice President Joe Biden as part of the White House's initiative to invest in job training.

In October 2011, SEIU formally endorsed the Occupy movement and Rolf began speaking at Occupy Seattle rallies. In 2012, Rolf was appointed to then Governor-elect Jay Inslee's transition team, helping him to draft a legislative agenda during his time in office. Rolf also serves as international vice president of SEIU.

$15-per-hour minimum wage

In June 2013, Rolf assisted Nick Hanauer in writing an op-ed for Bloomberg Businessweek. The pair successfully advocated to the Democracy Alliance the importance of making a minimum wage increase a central position. Rolf has been credited for helping to pass the November 2013 ballot measure in SeaTac, Washington, known as Proposition 1, which set a $15-per-hour minimum wage for airport and hotel workers. He has also been credited for making a $15-per-hour minimum wage part of Ed Murray's agenda.

Rolf served on Murray's transition team following his successful bid for Mayor of Seattle in 2013, and was named co-chair of the 23-person Income Inequality Advisory Committee, which addresses minimum wage and other social issues. In late December 2013, Murray announced plans to increase the minimum wage to $15 per hour, which he had pledged to do during his election campaign, earning him an endorsement from Local 775 of SEIU. Simultaneously, Rolf was working alongside newly elected Seattle City Council member Kshama Sawant, who had also advocated for a $15-per-hour minimum wage, to bring the issue into the mainstream and attract support for the policy from both Seattle Mayors Michael McGinn and Murray. Both politicians sought to earn the support of Rolf and Local 775 of SEIU in order to bring their agendas to fruition. The Income Inequality Advisory Committee was scheduled to make a recommendation by April 30, 2014, allowing Murray the ability to submit a proposal to City Council by the end of July.

In 2016, Rolf published The Fight for Fifteen: The Right Wage for a Working America, which provides an overview of the $15-per-hour minimum wage debate.

Portable benefits

Hanauer and Rolf support a "portable benefits" system in which workers are assigned "individual security accounts" into which employers contribute "safety-net fees" relative to the number of hours an employee works. These funds could then be used to pay for a worker's safety net. In 2015, the duo discussed portable benefits in an article they co-authored called "Shared Security, Shared Growth", which was published by Democracy. In November 2015, Rolf was one of nearly forty signatories of a letter on portable benefits published by Medium. Rolf was selected as a 2016 Future for Good fellow at the Institute for the Future, and has been a featured speaker there on the topic of portable benefits.

Basic income

In a December 2016 post on Medium, Rolf announced that he was a founding signatory to the Economic Security Project, a new group that intends to research a basic income system.

Work for other organizations

Rolf serves on the board of the Fair Work Center, a nonprofit organization that helps people understand labor standards.

Rolf founded and serves as chair of the SEIU Healthcare Training Partnership, a 501(c)(3) school that offers education programs leading to Certified Home Care Aide credentials as well as more advanced apprenticeship programs. The school, which enrolls 40,000 students annually, is the first and largest institution for developing long-term home care workers in the United States. The school was created and sponsored by a labor-management partnership with input from healthcare purchasers and systems, home care providers, SEIU, and the State of Washington. In 2014, the program was recognized by President Barack Obama and Vice President Joe Biden as part of the White House's initiative to invest in job training.

Rolf co-founded and continues to serve as president and board chair of The Workers Lab, the first accelerator and business incubator offering "new models of worker voice". The lab is housed at New York's Roosevelt Institute and is funded by SEIU, SEIU 775, and other foundations. According to Rolf, The Workers Lab will "have the potential to build economic power for workers, at scale, and to sustain themselves financially".

Rolf founded and serves as president of Working Washington, a Seattle-based fast-food workers nonprofit advocacy group composed of civil rights and immigrant activists, labor advocates, neighborhood associations, and religions leaders. Working Washington, an initiative of SEIU and an affiliated organization of the AFL-CIO, advocates for benefits and fair wages, as well as the right to establish unions.

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Political positions and public image

Having recognized the declining influence of unions in the United States, Rolf now advocates for change within the labor movement. In 2012, he wrote an article for The American Prospect, in which he said:

We need new strategies that are responsive to a changed work environment and our information and service economy. But too many unions continue to pursue the same strategies, under the same laws that we've followed for the past 80 years. It's time to seed an era of innovation and organizing that comports with our changing economy and can advocate powerfully on behalf of a 21st-century workforce... America's unions and our allies must have the courage to acknowledge that the crisis we face cannot be met with old models and old tools. We must imagine an alternative future, even if we do not yet know what form it will take. We must embrace risk and failure as necessary elements of a long-term strategy for success.

Rolf echoed similar sentiments in a 2013 article for Democracy, writing: "If we invest time, energy, and capital into rigorous research, development, testing, and scaling up of new strategies and organizations that put workers' interests at the heart of our democracy, we can rebuild the American Dream. Now is a time for creativity and courage, risk and experimentation." In 2013, The Seattle Times wrote that Rolf's mission is to persuade the more traditional leaders within the movement "to accept that innovation is your new religion". He advocates for the use of social networking services by unions in order to engage young people, and believes that, like corporations, unions must invest in development, entrepreneurship and research in order to be successful in their efforts. Rolf believes "a completely new and disruptive force" is necessary to help the middle class, which will require "bold moral and economic choices". He criticizes corporations that outsource or subcontract workers on a low-wage, part-time or temporary basis in order to avoid paying for the benefits required for full-time employees. Rolf has expressed concern about increased student loan debt, cost of housing increases that are greater than family income increases, and payroll tax increases during a time of simultaneous corporate tax decreases, and he is critical of trickle-down economics. He advocates for a $15-per-hour minimum wage to help address these issues. Rolf believes that minimum wage increases help local and small businesses.

Rolf has been described as "not your father's union leader", with the appearance of a "gung-ho, young corporate executive". According to The Seattle Times, he succeeded in growing SEIU 775 with a "tell it like it is" personality, using the union's influence to push legislation and bargaining with the Washington State Legislature on issues related to worker's compensation and benefits. He is also known for challenging "insufficiently union-friendly" politicians, including "generally sympathetic Democrats", and for working with academics, business leaders, and "people who've built other successful organizations".

Fight for $15: meet the enfant terrible who turned minimum wage ...

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Works

Rolf, David (April 9, 2002). "Tight-fisted Legislature squeezes the needy". The Seattle Times.
Rolf, David (August 23, 2005). "Letters to the editor: Union vow". The Seattle Times.
Rolf, David (May 20, 2011). "Don't delay implementation of I-1029's home-care worker training requirements". The Seattle Times.
Rolf, David (December 12, 2012). "Alternative Futures for Labor". The American Prospect. Washington, D.C.: The American Prospect, Inc.
Rolf, David (Summer 2013). "Labor: Building a New Future". Democracy. Washington, D.C. (29).
Rolf, David; Hanauer, Nick (August 10, 2013). "Guest: Seattle's on the vanguard of movement to raise minimum wage". The Seattle Times.
Rolf, David (June 18, 2014). "What if We Treated Labor Like a Startup?". The Nation.
Hanauer, Nick; Rolf, David (Summer 2015). "Shared Security, Shared Growth". Democracy (37).
Rolf, David (2016). The Fight for Fifteen: The Right Wage for a Working America. The New Press. ISBN 978-1-62097-113-0.
Rolf, David (June 16, 2016). "Portable Benefits in the 21st Century". The Aspen Institute.
Rolf, David (September 5, 2016). "The Labor Movement As We Know It Is Dying. Here's How It Can Survive". PBS.
Rolf, David (December 12, 2016). "Why would a Labor Leader Support a Universal Basic Income?". Medium.

David Rolf, SEIU Seattle - Re-imagining the Role of Unions - YouTube